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Ashley Dietz Gray, VP MarketingMay 3, 20242 min read

How to Choose a Property Management Company

No two communities are identical; each community has various factors which influence what type of management will most effectively help them accomplish their goals. Some of these factors include the availability of resources and the complexity of the community itself.

The following are factors which influence the type of management your community needs:

  • Community size and complexity—Generally the larger the association and the more diverse services it provides for its residents, the more sophisticated the management solutions and required skills will be needed to manage it effectively.
  • Financial resources—The smaller the available funds in an association’s budget, the less complex management solution is needed.
  • Availability of volunteers—The less the owners are willing or able to volunteer time to carry out administrative functions, the more contractual talent will be required of the management company.
  • Services and amenities—The greater the number, variety, and complexity of association services and amenities, the greater the administrative burden.

When the board understands what factors influence their community’s needs the most and have established an understanding of the current costs of operations, the process of finding the right management company begins. Define your requirements and identify qualified management companies to ask for a bid.

Make sure to define the criteria most important to you in the selection process. Selection criteria examples to consider include these following items:

  • Reputation/feedback from references in the area—Can you trust this company to do what is best for your community? How long has the company been in business? Does the company have nearby clients or references from similar communities?
  • Contract flexibility—Will you be locked into an agreement that won’t allow changes? Does the company bait you into a long-term contract by offering an initial discount?
  • Customization—The complexity of a community directly correlates with the level of experience needed by management and staff to help accomplish the community’s goals.
  • Quality of the people—Look beyond the sales team to understand the quality of people in the company. How does the company hire, develop, and retain employees?
  • Ongoing support—What type of support does the management company offer their property managers? Do they receive ongoing support and training? What systems does the management company have in place to help their property managers be successful at properties?

If you allow the community manager to manage, the time involvement from your board and/or their appointed committees is significantly reduced. Remember, as the board of directors, one of your main functions is to direct and advise your management company. The many hours per week involved in accomplishing property tasks will be the responsibility of your new management company and its staff.


This article was featured in the May issue of the Florida Community Association Journal (FLCAJ). Each month, the Florida Community Association Professionals (FCAP) releases FLCAJ. This magazine contains news and features articles dealing with areas of interest to managers and board members. It has earned the reputation of being the industry’s most authoritative voice.

Click Here to view the May issue of the FLCAJ. 

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Ashley Dietz Gray, VP Marketing

Ashley Dietz Gray has been handling the marketing at Campbell Property Management since 2013. She is a native Floridian who shines at building relationships and getting things done with a positive attitude. Ashley graduated Summa Cum Laude from Florida Atlantic University with her bachelor’s in communications in 2010. Prior to joining Campbell, Ashley handled the marketing for a large credit union based in South Florida. She has always believed “knowledge is power” and has made it Campbell’s mission to offer free education in the form of in-person events and webinars as well as through their blog, Florida Association News (FAN), to Board Members and Property Managers of condos and HOAs throughout Florida. She has worked hard to spread the word about FAN, which currently has over 35,000 subscribers. Ashley is a dedicated “boymom” to her two young sons, Logan and Fisher. She and her husband, Corey, reside with their boys in Boca Raton.

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